Monday, July 18, 2005

Bethany, Douglas, Rebecca, & Anthony: Gender and MyYahoo!

If you go to My.Yahoo! as a guest today, you'll see a yellow highlighted section near the top, with the text "Bethany, Douglas, Rebecca & Anthony have cool My Yahoo! pages – check ‘em out!"

It looks like this:

Clicking on "check 'em out!" takes you to examples of MyYahoo! pages for the two ladies and two men, with accompanying video and audio of each. The men appear to be successful businessmen, and have serious MyYahoo! portals. Doug is a mid-40ish asian male in a golf outfit, and has a golf-related setup, but also has BBC News/Front Page for his headlines, and Stock Portfolios and the Market Summary on his left sidebar. One presumes he's either retired or a golf pro. Anthony comes across as a young asshole suit. He introduces himself with "Welcome to a business jock's home page." He holds a PDA in his hand, and on his page, we find Stock Portfolios, the Market Summary, and headlines from the NY Times, Wall Street Journal, MarketWatch, and Forbes.

Then we have the ladies. Bethany, a young headphone-clad hottie, says "I'm a lover, not a dancer, but I do love to dance." Her page is pink and purplefied. Her headlines? E! Online Celebrity News, opening movies, and movie showtimes. She declares, "Take out the celebrity names, and Entertainment News has the same drama as my friends' e-mails." The other woman, thirty-something Rebecca, has headlines from Children's Health (which has the headline, "poop experts (chronic constipation in 7 year old?)," iVillage, and Blogging Baby. Her right sidebar has the Epicurious Recipe of the Day (the "My Kind of Chocolate Birthday Cake"). In her inbox, she has messages with the subject lines "Snacks for Thursday" and "Carpool Schedule."

The men: successful professionals. The ladies: dependents and entertainment news junkies.

You've come a long way, baby.

Click here to check out the promotion yourself.


Arethusa said...

Gee, thanks Yahoo. Was there Martha Stewart and stuff about Oprah too?

Canowine said...

no, but you can find that on my MyYahoo! page. Oprah is just so empowering, and how would I ever figure out what to read without her?

Anonymous said...

But at least the ladies are cooooler!

Canowine said...

Aren't they always?

Arethusa said...

Well if I don't have Oprah for book recommends, there's always the Today Show's bookclub!

HANS said...

my name is bethany and i'm morally opposed to this.

Canowine said...

Hans (Beth) - what's this crazy talk about "morals"?????

Canowine said...

arethusa - there's a Today Show book club? YAY! I'm there!

Canowine said...

arethusa - I think you should start your own book club.

Anonymous said...

Do you know rohan crone? I like it.
My brother often go to the internet bar to buy rohan gold and play it.
After school, He likes playing games using these rohan online crone with his friend.
I do not like to play it. Because I think that it not only costs much money but also spend much time. One day, he give me many rohan online gold and play the game with me.
I came to the bar following him and found rohan money was so cheap. After that, I also go to play game with him.