From "Have you read the one about me?", in the Independent online:
Anyone can keep an on-line diary - and now 4 million of us do. Michael Bywater explores the desire to share our deepest secrets and dullest moments with the world. And why millions more bother to read them.
...the blog is here to stay - although it might just have reached the critical mass at which any internet activity ceases to be cool. If you haven't encountered a blog yet, you can't have been on the net. They are everywhere: daily (or weekly, or intermittent) diaries of observations, carpings, epiphanies, happenstance and dull self-examination.